Creative Objective: Naugatuck Savings Bank was looking for a creative strategy and execution across multiple channels to push the brand in their community.

Creative Solution: Utilizing the hexagon from their logo as a device to isolate key images and words was major part of the overall branding look. More importantly, was creating a consistent look and applying strong messaging across multiple creative channels such as; tradeshow materials, brochures/annual reports, in-branch display/ATM videos and out door messaging.

© Anthony Cefaloni © CDHM
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