The creative objective notify local and tri-state area golfers about a challenging new “pro-level” golf course located in Pound Ridge, NY.
The creative solution was highlight the fact that Pound Ridge Golf Course was designed by world famous course designer (Pete Dye). This was accomplished through a series of print advertisements that played off the challenge of playing a Pete Dye designed golf course. A combination of humor and landscape images highlighting the course was used to appeal to the “serious” local golfer looking for a challenge!
PRG Advertising Created and published in US open™ Program guide
PRG Advertising Created and published in The Barclays™ Program guide