Creative Objective: Promote the variety of Swiss Passes offered by Rail Europe by giving agents and customers gift incentives to book.

Creative Solution: Featured in leading travel magazines and online travel sites, the goal was to promote RE’s Swiss promotion across multiple media outlets. This was achieved by creating a consistent look and message across the entire campaign. The promotional information was front and center on all layouts. Insuring the viewer got the messaging clearly and immediately! The campaign was the winner of the 2014 Travel Weekly Gold Magellan Award

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