Creative Objective: Getting the message out to potential students that Sarah Lawrence College (SLC) was offering Continuing Education and Special Programs during the summer.  

Creative Solution: In the spirit of SLC’s artistic background, I developed a visual loaded with colors, movement and strong brand identity. Front and center is the “Summer at Sarah” logo and message! Potential students were targeted online on sites and apps like Pandora and Spotify. An outdoor campaign featuring a large mural and posters was also launched at Westchester’s Ridge Hill Shopping Mall.
© Anthony Cefaloni © Sarah Lawrence College © CDhm 2017
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